ben cooke
PRODUCER
An accomplished publicist and entrepreneur, Benjamin Cooke has harnessed the power of the mass media to generate untold marketing value for celebrities, companies, authors, and startups for over fifteen years. One of his most visible projects is Hyperloop Transportation Technologies for which he has generated billions of dollars in advertising equivalency through earned media coverage.
Leveraging his degree in film production, Benjamin approaches public relations much like a producer by creating a good story with a compelling cast and finding the right distributor in the form of news outlets around the world. His experience and track record provide a significant, if unorthodox, addition to the Site production team.